Ethical Sourcing
We partner only with suppliers who share our commitment to fair labor practices and quality.
Sustainable Practices
From fabric selection to packaging, we minimize waste and choose eco-conscious alternatives.
Artisan Heritage
We preserve traditional craftsmanship by working with skilled artisans and paying fair wages.
01 Our Materials
We carefully select fabrics that combine luxury with responsibility. Our SHAMS collection features sustainable materials including organic cotton and linen blends. All our fabrics are sourced from certified suppliers who meet strict environmental and social standards.
OEKO-TEX certified fabrics free from harmful substances
Organic cotton options in the SHAMS collection
Low-impact dyes that reduce water pollution
Natural fibers that biodegrade responsibly
02 Our Artisans
Behind every Nurah piece are skilled hands and generations of craft knowledge. We partner with ateliers in the UAE and Morocco who maintain the highest standards of craftsmanship while ensuring fair working conditions.
Fair wages above industry standards
Safe and healthy working environments
Skills training and career development programs
Long-term partnerships, not transactional relationships
"True luxury is not just about the final product—it's about every hand that touches it along the way."— Nurah Philosophy
03 Our Packaging
We believe packaging should be as thoughtful as the product itself. Every Nurah order arrives in sustainable packaging designed to be reused or recycled.
FSC-certified paper and cardboard
Reusable garment bags instead of plastic
Soy-based inks for all printed materials
No single-use plastics in our supply chain
04 Our Production Model
We produce in small batches to minimize waste. Our made-to-order approach for bespoke pieces means we create only what's needed, reducing the overproduction that plagues the fashion industry.
Small batch production limits waste
Pre-order model for new releases
Fabric scraps donated to design schools
Timeless designs that transcend seasons
05 Our Ongoing Journey
Sustainability is not a destination but a journey. We're committed to continuous improvement and transparency about our progress. Each year, we set new goals and hold ourselves accountable.
2026 Goals:
- Achieve carbon-neutral shipping globally
- Introduce 100% organic cotton SAFA pieces
- Launch garment recycling program for Nurah pieces
- Publish annual sustainability impact report